The purpose of the Nebraska Marketing Plan Career Development Event is to assist students with developing practical skills in the marketing process through the development and presentation of a marketing plan. Students research and present a marketing plan for an agricultural product, supply or service for a local business, an existing or start-up enterprise. School-based enterprises cannot be used for the CDE. Though only three individuals are on a team, any number of students may assist with the marketing plan. For the event, a three-person team will submit the written plan and present the marketing plan involving the local community that provides a reasonable and logical solution to a marketing problem.
