The Agricultural Communication Career Development Event provides individuals with basic communication skills necessary to take advantage of career opportunities in agricultural communication. Public communication about agricultural products, practices and policies is essential to the future of agriculture. Students who are equipped with strong communication skills and who can use a variety of media to help the public understand issues related to the agricultural industry have a bright future in the job market. This event draws from Ag Communication curricula that contain the following elements: strategic communication/integrated multimedia communication, science literacy, public issues and policy, presentation strategies, news writing/editing, Associated Press style.